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Minkette: How to Create an Addiction

What makes games addictive, even when they’re not very interesting or fun? Some games have an alarming ability to make us spend time or money on them, and game designer Minkette will be exploring what tricks push the buttons of our psyches. She’ll be looking at common tricks in game design, as well as psychological experiments in impulse control.

Minkette is a freelance game designer, with credits ranging from Punchdrunk, Coney and Six to Start through to large multinationals such as Hasbro. I know her personally. I’d like to clarify that she’s actually not evil, is in fact a lovely person, and will be discussing these evil game design tricks from a perspective of curious distaste.

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